Executivo de Live Marketing

Experiência

Prime Music

Founder

September 2023·to present

São Paulo, Brazil

I started my own artist management company for corporate gigs. And I started serving corporate clients directly. I do the work of organizing shows for various artists throughout Brazil! The work consists of negotiation, contractual monitoring, logistics analysis, pre-production and delivery. Today its main client is JBS.

New Business Executive

ForMusic · Full-time

Aug 2022 – 1 yr 11 mos

São Paulo, Brazil São

The executive is focused to track and develop new deals offering complete planning for Labels and Music Artists supporting releases and Full Management of carriers promotion. The escope of work is find and close deals with PR Services, Press Services, Radio Promo Actions, TV Promo, Pitching and complete Digital Music Marketing, Live Marketing Production and Concerts.

New Business Executive

Ranked Music

Mar 2020 – Aug 2022 · 2 yrs 6 mos

São Paulo, São Paulo

Find key music industry contacts, present Ranked Music and services, looking for new business, making straight contact with Managers, Record Labels to build and/or support their projects. Develop and present commercial proposals for Music Digital Marketing Consultancy, Live Marketing Production and Concerts.

New Business

Sony Music Entertainment

Apr 2017 – Nov 2019 · 2 yrs 8 mos

Brasil – São Paulo

Paulo worked on Sony Music Brands department looking for new business with corporate and Ad Agencies market. The approach includes presenting Sony Music national and international roaster and to show the label assets that can be used on marketing and communications projects of the companies that are interested in using music to promote it’s products. The Brands department at Sony Music is growing in good shape and the executive is giving huge contribution of the successful work.

Gerente de Negócios

Universal Music Group

Sep 2014 – Nov 2016 · 2 yrs 3 mos

São Paulo Area, Brazil

The executive has worked on the Brands department selling several Music Marketing Services, such as VIP Experiences, Branded Content projects, National and International concerts and Product Placement. The job included the distribution of the Oscar Awarded AMY documentary to Theatrical, Pay TV and SVOD windows in Brasil and Latin America. The main clients were Heineken, Pernod Ricard and Nissan. For Nissan Paulo sold 10 headline concerts during the Olympic Games plus content generation, working very closely with artists supporting clients needs. It was a very important experience on Paulo’s carrier.

Operations Manager Brasil

A+V

Oct 2012 – May 2014 · 1 yr 8 mos

Brasil

Paulo organized the A+V release in Brasil and platform local adaptation process. Paulo has build strong relationship with Brazilian TV broadcasters, potential customers and market orgs such as APRO. He is also directly in charge in the process of platform connectivity along the OPEC broadcasters department. Contributed substantially to adapt the platform to the demands of local market, helping with since regular translations till analysis of navigability and platform usability. Has also started important prospecting job with Mídia and RTV departments along with brazilian advertisement agencies, producers and advisers.

Operations Manager Brasil

Latinstock Digital

Sep 2011 – Oct 2012 · 1 yr 2 mos

Paulo was responsible to restructure the Digital Latinstock (stock image bank) department, improving customer service of analogical footage delivery. Has increased the annual revenue from R$300k (2011) to R$1.000k (2012), conquered relevant customer Avon for Latin and Central America ad distribution to broadcasters. Was in charge of partners relationship such as Adstream, BeamTV and IMD attending clients delivery request such as Unilever, Tag, Artplan, Ogilvy, Grey141, Taterka, MCD, and others. The executive also sold Live Streaming projects to relevant customer VIVO. Paulo has alerted CEO e COO attention to delivery market trends and helped to identify A+V partner to keep acting in local market.

Education: Advertising and Publicity

Anhembi Morumbi

Languages: Fluent English and Spanish

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https://www.linkedin.com/in/paulo-pires-formusic/details/experience/

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